http://www.editorandpublisher.com/eandp/search/article_display.jsp?vnu_content_id=1004060171
*I know that we weren't supposed to post links, but my blog won't let me copy and paste into a new blog post, so yeah...I made sure the link worked though. I apologize for technology being dumb!
OK, so as more and more search engines, such a Google, begin to post more news headlines on their webpages, the news corporations are losing readers and viewers of their own companies to these generic internet search giants. It doesn't suprise me, because most people are online about 1/4 of each day and they can find all they need to find on the internet. Synergy becomes a big part of this because these search engines promote the articles found from these news corporations, which also bring people to find the articles using the search engines as well. It's mutually benefitial that doing it separately. The targeting of the audience also becomes a big part of how news is now distributed too. Since the majority of Americans are online, it would be better for the news to be posted and distributed throught it. Internet searching is the new 21st century lifestyle. Also, since the written word (a hard copy) will never go away, the movement from the written press to the internet/electronic press will never be absolute. Just like the Kindle (sp?), books will always be prefered.
So, my discussion topic is this: When older mediums begin to lose their significance, should we omit them from the media picture completely or try to adapt them to new ways of usage? If we scrap them forever, what would we need to do to compensate for the loss of that medium? If we keep them, how could we use them in new, productive ways?
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OK, well we've talked about this haven't we? Old media don't disappear; they adapt. We need news -- we just don't like to pay for it. Trouble is, journalists like to be paid. It's not yet clear how news will change & survive the current challenges. One thing that is clear, though, is that the plural of medium is media. ;-)
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